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This new measure will help people make healthier, informed choices as part of a balanced dietĪlcohol calorie labelling – a new consultation will be launched before the end of the year on plans to provide calorie labelling on alcohol. However, there is often a lack of information about the calorie content of these items and research suggests people consume around 200 more calories a day if they eat out compared to food prepared at home. Research shows eating out is becoming more common, particularly among families, with 75% of people visiting a restaurant, fast food eatery or getting a takeaway in the past week, compared to 69% in 2010. Shops will be encouraged to promote healthier choices and offer more discounts on food like fruit and vegetablesĬalorie labelling – new laws will require large restaurants, cafes and takeaways with more than 250 employees to add calorie labels to the food they sell. In the UK we spend more buying food products on promotion than any other European country and a survey from 2018 shows that around 43% of all food and drink products located in prominent areas were for sugary foods and drinks, compared to just 1% for healthy items. There will also be a ban on these items being placed in prominent locations in stores, such as at checkouts and entrances, and online. This is supported by the World Health Organization ( WHO).Įnding ‘buy one, get one free’ (BOGOF) promotions – new legislation will restrict the promotion of foods high in fat, sugar, such as ‘buy one get one free’ offers. Evidence shows that exposure to HFSS advertising can affect what and when children eat, both in the short term and the longer term by shaping children’s preferences at a young age. This rises to almost 60% during the 6pm to 9pm slot – the time slot where children’s viewing peaks. Analysis published by Cancer Research UK from September 2019 shows that almost half (47.6%) of all food adverts shown over the month on ITV1, Channel 4, Channel 5 and Sky1 were for products high in fat, sugar and salt. Ahead of this, the government will also hold a new short consultation on whether the ban on online adverts for HFSS, should apply at all times of day. The measures in this world-leading plan include:īanning unhealthy food adverts – new laws will ban the advertising of food high in fat, sugar or salt ( HFSS) on television and online before 9pm when children are most likely to see them.

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This plan is being launched alongside an exciting new ‘Better Health’ campaign, led by Public Health England ( PHE), which will call on people to embrace a healthier lifestyle and to lose weight if they need to, supported by a range of evidence-based tools and apps providing advice on how to reduce the waistline. Rather than focusing primarily on childhood obesity, the strategy represents a new focus on empowering adults to lose weight as well. Nearly 8% of critically ill patients with COVID-19 in intensive care units have been morbidly obese, compared with 2.9% of the general population.Īs the government continues to respond to this unprecedented global pandemic, ministers will today set out a comprehensive package of measures to help people take control of their own future by losing weight, getting active and adopting a healthier lifestyle. Living with excess weight puts people at greater risk of serious illness or death from COVID-19, with risk growing substantially as body mass index (BMI) increases. The urgency of tackling the obesity time bomb has been brought to the fore by evidence of the link to an increased risk from COVID-19. Almost two-thirds (63%) of adults in England are overweight or living with obesity – and 1 in 3 children leave primary school overweight or obese, with obesity-related illnesses costing the NHS £6 billion a year. Obesity is one of the biggest health crises the country faces. New campaign to help people lose weight, get active and eat better after COVID-19 ‘wake-up call’Ī raft of measures have been revealed as part of the government’s new obesity strategy to get the nation fit and healthy, protect themselves against COVID-19 and protect the NHS.

Calories to be displayed on menus to help people make healthier choices when eating out – while alcoholic drinks could soon have to list hidden ‘liquid calories’.End of deals like ‘buy one get one free’ on unhealthy food high in salt, sugar and fat.Ban on TV and online adverts for food high in fat, sugar and salt before 9pm.

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